Biography 10 most hated companies

A company can live or die by its reputation.

Year after year, the vast majority of familiar companies and brands maintain — or build — their bond with the American consumer by offering dependable products and services and by cultivating a clean image.

Maintaining the public’s confidence is not a foregone conclusion.

A single misstep — such as a price hike or tone-deaf tweet — can be enough to keep corporate public relations departments scrambling.

In other cases, corporate blunders rise above the threshold of an honest mistake.

Public perceptions of an internal scandal, a toxic work environment, lax security, or unethical business practices can be enough to garner disdain from a large segment of American consumers — and in recent months there was no shortage of such revelations in the business world.

Reviewing a range of information, including major news events from the last year, customer survey results from the American Cu